Loading…
Saturday August 22, 2026 10:30am - 12:00pm CDT
Join an engaging panel discussion about the Ice Age National Scenic Trail, a breathtaking path that traces the edge of glaciers that shaped Wisconsin over 12,000 years ago. This treasured trail stretches for over a thousand miles and showcases the state’s natural beauty, making it a vital part of Wisconsin’s heritage and outdoor culture.
The panel will delve into the fascinating story of how the trail was created, explore the dedicated efforts behind its management, and discuss innovative strategies for marketing and promoting the trail. Plus, hear firsthand accounts of how people across the region are embracing the trail today— hiking, community events, and conservation initiatives. Don’t miss this chance to learn, connect, and discover new ways to experience and support the Ice Age Trail!

Speakers
avatar for Melissa Pierick

Melissa Pierick

Director of Marketing and Community Relations, Ice Age Trail Alliance
Melissa Pierick, an award-winning copywriter and marketing professional, is Director of Marketing and Community Relations for the Ice Age Trail Alliance. She combines her professional expertise and personal passion to share the story of the Ice Age National Scenic Trail, inspire volunteerism... Read More →
avatar for Melissa  VanLanduyt

Melissa VanLanduyt

Recreation Partnerships Chief, Wisconsin DNR
Missy VanLanduyt is the Recreation Partnerships Chief with the Park and Recreation Management program at the Wisconsin Department of Natural Resources. She’s been with the department and parks program for just over 15 years working with partners, friends’ groups, coordinating... Read More →
avatar for Rob Gard

Rob Gard

Director of Advocacy & Public Affairs, Destination Madison
Rob Gard is the Director of Advocacy & Public Affairs for Destination Madison, after previously serving as Director of Communications. Destination Madison promotes Madison, WI as a premier “urban outdoor” destination for visitors, meetings, and events. He focuses on building organization... Read More →
Saturday August 22, 2026 10:30am - 12:00pm CDT
Hall of Ideas E&H

Attendees (4)


Log in to save this to your schedule, view media, leave feedback and see who's attending!

Share Modal

Share this link via

Or copy link