Jesse Wiederhold is the Managing Director of Visit Keweenaw and leads earned media efforts for Michigan’s northernmost destination. He’s known for designing immersive press trips that often become the best trip of a journalist’s life — while strategically spotlighting story-worthy events, attractions and local culture. His approach turns authentic regional experiences into national headlines and long-term visibility for the Keweenaw. With a background in journalism, he understands how reporters think and what makes a story land.
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