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WORKSHOP - Media Relations 101: How Outdoor Writers Can Work with PR & Comms Teams
Monday August 24, 2026 2:15pm - 5:15pm CDT
This interactive workshop will help outdoor writers understand how to collaborate effectively with PR and communications teams while maintaining editorial independence. Drawing from real-world outdoor storytelling examples, Melissa Benhaim will break down how pitches are developed, how press trips are structured, and how writers can navigate interviews, hosted experiences, and inbound opportunities professionally. Participants will gain practical tools for working with destinations, brands, and tourism partners on their next great story. Ideal for new writers or those looking for a back-to-basics overview.
Speakers
avatar for Melissa Benhaim

Melissa Benhaim

Founder, Benhaim Public Relations
Melissa Benhaim is the founder of Benhaim Public Relations, a Miami-based travel and hospitality PR consultancy. A background in hospitality operations and a foundation in travel public relations has uniquely positioned Melissa in the industry. After starting her career with Four... Read More →
Monday August 24, 2026 2:15pm - 5:15pm CDT
  Workshop

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