BEGIN:VCALENDAR VERSION:2.0 X-WR-CALNAME:owaa2026 X-WR-CALDESC:Event Calendar METHOD:PUBLISH CALSCALE:GREGORIAN PRODID:-//Sched.com Outdoor Writers Association of America (OWAA) 2026 Conference//EN X-WR-TIMEZONE:UTC BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260818T170000Z DTEND:20260821T224500Z SUMMARY:Pre-Tour: Urban Wild: Exploring Milwaukee’s Great Outdoors DESCRIPTION:Urban Wild: Exploring Milwaukee’s Great Outdoors\n\nDEADLINE TO REGISTER: 7/3/2026Location: \;Minimum Participants: 2Maximum Participants: 7Host: Visit MilwaukeePrimary Contact: Claire Koenig\, \;ckoenig@milwaukee.org \;\nWho can attend & Cost: \;Active\, Senior\, and Life Members (media) - $0Supporting group members (non-media\, partners\, speakers) - Not EligibleSpouses/partners - $100Transportation: \;\nITINERARY \;(subject to change)\n\nKick off your OWAA 2026 experience with an unforgettable pre-conference tour in Milwaukee. Paddle through the city’s river system\, sail Lake Michigan’s vast blue waters\, hike some of Milwaukee's 150+ miles of scenic trails\, dive among Great Lakes shipwrecks\, and discover Wisconsin’s first Thomas Dambo troll sculpture. Between adventures\, you'll savor Milwaukee’s vibrant food scene\, from craft brews to chef-driven cuisine. This trip will pack your notebook with ideas about Milwaukee's singular urban energy and myriad outdoor adventures.\n\nClick here for: \;DETAILED ITINERARY \n\n\n CATEGORIES:TOURS LOCATION: SEQUENCE:0 UID:1a708b4be2026dca4e4d4920e35fe070 URL:http://owaa2026.sched.com/event/1a708b4be2026dca4e4d4920e35fe070 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260819T130000Z DTEND:20260821T203000Z SUMMARY:3 DAY/2 NIGHT Pre-Tour: Outside the Ordinary in Janesville\, Wisconsin DESCRIPTION:Outside the Ordinary in Janesville\, Wisconsin\n\nDEADLINE TO REGISTER: 7/17/2026Location: \;Minimum Participants: 3Maximum Participants: 5Host: Janesville Area Convention & Visitors BureauPrimary Contact: Katie Tranel\, \;communications@janesvillecvb.com\nWho can attend & Cost: \;Active\, Senior\, and Life Members (media) - $0Supporting group members (non-media\, partners\, speakers) - Not EligibleSpouses/partners - Not EligibleTransportation: \;\nITINERARY \;(subject to change)\n\nThis three-day visit to Janesville\, Wisconsin is built for writers that love to move through a community to experience all it has to offer. Just 45 minutes from Madison\, this outdoors-forward itinerary will explore a handful of miles of the longest Ice Age Trail segment within city limits than anywhere else in Wisconsin\, an award-winning botanical garden\, a golden hour boat ride on Lake Koshkonong\, and more tastes of local flavor sprinkled in. This itinerary mixes active exploration with moments to slow down: coffee stops\, guided hikes\, waterfront dinners\, and even a jaw-dropping water ski show. It’s about discovering the kind of outdoor experiences that feel woven into a community\, and leaving with stories and experiences that are grounded\, unexpected\, and authentic.\n\nWednesday\, August 19:\nRotary Botanical Gardens: Our afternoon at Rotary Botanical Gardens will feature a guided tour paired with a sustainability-focused presentation over lunch. Learn how intentional design\, native plantings\, and environmental stewardship come together in one of Wisconsin’s most respected public gardens.Skelly’s Farm Market: Take a behind-the-scenes visit to one of Rock County’s most beloved farm markets\, including a walk through the strawberry and sunflower fields (both seasonal)\, a look at the on-site bakery\, and a tasting featuring Skelly’s fresh-picked produce and homemade treats like sugar-dusted apple cider donuts and cookies.Dinner at Genisa Wine Bar: Genisa Wine Bar has an Italian-inspired menu of brick oven pizzas\, decadent desserts\, and an incredible wine menu to enjoy on their outdoor patio along the Rock River under the glow of string lights.Rock Aqua Jays: The Rock Aqua Jays are the most successful water ski show team in the world with more than 60 total tournament victories\, including 24 U.S. National Championships. This Wednesday night performance will feature pyramids\, ballet\, jumping and barefoot water skiing on the waters of the Rock River.\nThursday\, August 20:\nCoffee: Seemingly secluded\, Mocha Moment is a coffee shop tucked right into the middle of Janesville overlooking a quiet woods. Mocha Moment roasts their own coffee beans and makes their baked goods from scratch. A perfect way to start your day!Guided Bike Ride: This one-hour guided bike ride of interconnected trails winds through parks\, neighborhoods\, and even along the river. This ride will show how Janesville blends everyday life with access to the outdoors as a Bronze-level Bicycle Friendly Community designated by the League of American Bicyclists.Picnic Lunch in Riverside Park: Enjoy lunch from Basics Cooperative under a covered pavilion in Riverside Park. Basics Cooperative is a community-owned grocery store with a café that serves paninis\, soups\, and smoothies.Devil’s Staircase Hike: This 1.5-mile segment of the Ice Age Trail travels along and up the side of the bluffs by the Rock River in Riverside Park.Pontoon Boat Ride on Lake Koshkonong & Dinner: Climb aboard a pontoon boat for a relaxed cruise on Lake Koshkonong. Calm water\, open sky\, and shoreline views capture the easy rhythm of late summer in southern Wisconsin paired with wine produced in local wineries followed by dinner at Anchor.\n\nFriday\, August 21:\nCoffee: Grab a to-go coffee\, tea\, or smoothie at Bodacious Brew to take along on our public art trail walk!Public Art Trail: With more than 50 pinpoints\, Janesville’s public art trail is an absolutely gorgeous way to explore our revitalized and growing downtown. The trail highlights murals\, sculptures\, historical markers\, and more.Lunch at So Chopped: So Chopped is a salad bistro where you can build your own healthy and delicious salads and wraps with fresh ingredients and premium toppings\, featuring dressings made in-house. CATEGORIES:TOURS LOCATION: SEQUENCE:0 UID:abd1df6d6c5b1e8352b790b60aa57712 URL:http://owaa2026.sched.com/event/abd1df6d6c5b1e8352b790b60aa57712 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260819T170000Z DTEND:20260821T170000Z SUMMARY:3 DAY/2 NIGHT Pre-Tour: From Lake to River: A Freshwater Journey Through Northeast Wisconsin DESCRIPTION:From Lake to River: A Freshwater Journey Through Northeast Wisconsin\n\nDEADLINE TO REGISTER: \;Minimum Participants: Maximum Participants: 4Host: Fox Cities CVB and Oshkosh CVBPrimary Contact: Tara Brzozowski\, \;tara@showcasecomms.com\nWho can attend & Cost: \;Active\, Senior\, and Life Members (media) - $0Supporting group members (non-media\, partners\, speakers) - Not EligibleSpouses/partners -Not EligibleTransportation: \;\nITINERARY \;(subject to change)\n\nExperience Lake Winnebago from sunrise to sunset on this two-day Fox Cities getaway. Start in Oshkosh with morning fishing on one of Wisconsin’s most storied inland lakes\, followed by an afternoon exploring the walkable waterfront. As evening sets in\, unwind on a sunset Tiki Boat cruise before enjoying a classic Wisconsin fish fry at a local supper club. On day two\, head north to the Fox Cities to sail or paddle the Fox River\, bike or walk the Loop the Lake Trail\, and hike the limestone cliffs of High Cliff State Park for sweeping views above the water—ending your trip with great food and drinks in downtown Neenah.\nDAY 1 |Oshkosh — Lake Winnebago from Sunrise to Sunset\nBegin the day fishing on Lake Winnebago\, one of Wisconsin’s most storied inland lakes. Summer angling focuses on walleye\, smallmouth and largemouth bass\, yellow perch\, and freshwater drum\, with guided experiences suited for both seasoned anglers and first-time visitors.Spend the afternoon exploring Oshkosh’s walkable waterfront before ending the day with a sunset Tiki Boat cruise followed by a classic Wisconsin fish fry at one of Oshkosh’s iconic supper clubs.Overnight in Oshkosh\nDAY 2: Fox Cities — River\, Trails & Cliff-Top Views\nHead north to experience the Fox Cities’ river-driven outdoor scene. Sail Lake Winnebago by catamaran or kayak the Fox River\, then stretch your legs along the Loop the Lake Trail\, which connects riverfront parks and downtowns.In the afternoon\, explore High Cliff State Park\, hiking along limestone cliffs and scenic overlooks high above Lake Winnebago—offering a dramatic perspective on the same waters experienced earlier by boatEnd the day enjoying the food and drink scene in downtown Neenah.Overnight in the Fox Cities\n\nDay 3: Wrap-Up & DepartureA relaxed morning allows time for final photography\, interviews\, or solo exploration before departure.\n\n\n\n\n\n CATEGORIES:TOURS LOCATION: SEQUENCE:0 UID:7f90f2c40a8a6aa8de90717be2801bd6 URL:http://owaa2026.sched.com/event/7f90f2c40a8a6aa8de90717be2801bd6 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260821T090001Z DTEND:20260821T090001Z SUMMARY:Dinner on your own DESCRIPTION:\n CATEGORIES: LOCATION: SEQUENCE:0 UID:f2fb02a22b29b8fbe48d60cb3ee9c661 URL:http://owaa2026.sched.com/event/f2fb02a22b29b8fbe48d60cb3ee9c661 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260821T133000Z DTEND:20260821T193000Z SUMMARY:OWAA Board Meeting DESCRIPTION:Any current OWAA member may join this board meeting\, but only as an observer (unless they've requested time to present to the board and had that request approved). CATEGORIES: LOCATION: SEQUENCE:0 UID:8a90b45ffc6eff6cd5553467dc9ef6ea URL:http://owaa2026.sched.com/event/8a90b45ffc6eff6cd5553467dc9ef6ea END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260821T150000Z DTEND:20260821T180000Z SUMMARY:Pre-Tour: Pedals & Parks DESCRIPTION:Pre-Tour: Pedals & Parks\n\nDEADLINE TO REGISTER: 7/17/2026Minimum Participants: 6Maximum Participants:10Primary Contact: \;BCYCLE / Kris Neilson / kneilson@bicycletransit.com\nWho can attend & Cost: \;Active\, Senior\, and Life Members (media) - $0Supporting group members (non-media\, partners\, speakers) - Not EligibleSpouses/partners - Not EligibleStart Location: \;Lussier Family Heritage\nMeals & Transportation: \;A shuttle will transport attendees from Monona Terrace to the Lussier Family Heritage Center. A light picnic lunch will be provided.\n\nITINERARY \;(subject to change)\n\nEnjoy a scenic guided bike tour through Madison with BCYCLE\, starting at Lussier Family Heritage Center. Riders will follow the Lower Yahara River Trail\, taking in beautiful views along Lake Waubesa before continuing through McDaniel Park and Babcock County Park. This relaxing ride showcases some of the area’s most picturesque landscapes and trails. CATEGORIES:TOURS LOCATION: SEQUENCE:0 UID:cca39a3b6b5a855b9b767d00d0a9ce7a URL:http://owaa2026.sched.com/event/cca39a3b6b5a855b9b767d00d0a9ce7a END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260821T213000Z DTEND:20260821T223000Z SUMMARY:First Timers Welcome by Chez DESCRIPTION:Whether you're brand-new to this community or just attending your first OWAA conference\, this meet-and-greet is designed to help you start strong. Join us for a brief overview of what to expect\, how to navigate the days\, and simple ways to connect with fellow attendees.\n\nWhether you're extroverted\, introverted\, or somewhere in between\, this session is your gateway to feeling connected from the start. Bring your curiosity—and maybe a question you’ve always wanted to ask. Chez will probably have a great answer.\n\n\n\n\n CATEGORIES:GENERAL SESSION LOCATION: SEQUENCE:0 UID:516938ebcb38fc9e433df9f4aaf3332a URL:http://owaa2026.sched.com/event/516938ebcb38fc9e433df9f4aaf3332a END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260821T230000Z DTEND:20260822T020000Z SUMMARY:Exhibitor Table Setup DESCRIPTION:\n CATEGORIES: LOCATION:Grand Terrace SEQUENCE:0 UID:d87b8419dc4f44fdcc7e2797398df66d URL:http://owaa2026.sched.com/event/d87b8419dc4f44fdcc7e2797398df66d END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260821T230000Z DTEND:20260822T010000Z SUMMARY:Dinner for the OWAA Board DESCRIPTION:\n\n\n CATEGORIES:GENERAL SESSION LOCATION: SEQUENCE:0 UID:5e29d8d1845aeef6cc364f1caddd7d91 URL:http://owaa2026.sched.com/event/5e29d8d1845aeef6cc364f1caddd7d91 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260822T003000Z DTEND:20260822T030000Z SUMMARY:Casual Gathering at the Embassy Suites Hotel Bar DESCRIPTION:\n CATEGORIES: LOCATION: SEQUENCE:0 UID:0e7cd3cf38c3b2c3730a2fa9c0ce188a URL:http://owaa2026.sched.com/event/0e7cd3cf38c3b2c3730a2fa9c0ce188a END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260822T124500Z DTEND:20260822T140000Z SUMMARY:Event Registration/Check-in DESCRIPTION:\n\n\n\n CATEGORIES:REGISTRATION LOCATION:Capitol Promenade SEQUENCE:0 UID:14a9f308bc84d2739e6c61970147d6f6 URL:http://owaa2026.sched.com/event/14a9f308bc84d2739e6c61970147d6f6 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260822T140000Z DTEND:20260822T150000Z SUMMARY:Welcome Announcements & Keynote #1: "The 5 'R's: A Journalist's Guide to Words and Wayfaring in Indian Country" DESCRIPTION:Longtime journalist and journalism educator Patty Loew comments on how the mainstream media typically cover events in Indigenous communities. She offers practical advice on how to cultivate authentic relationships and report on important environmental issues affecting Native nations and their neighboring mainstream communities. Loew’s keynote reflects 50 years of experience covering climate change\, oil pipelines\, mining and other critical issues and decades of teaching journalism to the next generation of reporters.\n\nSpecial guest - \;Madison Mayor Satya Rhodes Conway CATEGORIES:GENERAL SESSION LOCATION:Madison Ballroom SEQUENCE:0 UID:31c577bd3e4fcc93ccd30e6690ead294 URL:http://owaa2026.sched.com/event/31c577bd3e4fcc93ccd30e6690ead294 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260822T150000Z DTEND:20260822T153000Z SUMMARY:Coffee Break & Networking - Sponsored by Visit Bentonville DESCRIPTION:\n CATEGORIES:MEAL/BREAK LOCATION: SEQUENCE:0 UID:fd0fb6eb29bf4638e59282521bddf2f0 URL:http://owaa2026.sched.com/event/fd0fb6eb29bf4638e59282521bddf2f0 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260822T153000Z DTEND:20260822T170000Z SUMMARY:Breakout 1A: Discover the Past\, Present\, and Future of Wisconsin’s Iconic Ice Age National Scenic Trail DESCRIPTION:Join an engaging panel discussion about the Ice Age National Scenic Trail\, a breathtaking path that traces the edge of glaciers that shaped Wisconsin over 12\,000 years ago. This treasured trail stretches for over a thousand miles and showcases the state’s natural beauty\, making it a vital part of Wisconsin’s heritage and outdoor culture.\nThe panel will delve into the fascinating story of how the trail was created\, explore the dedicated efforts behind its management\, and discuss innovative strategies for marketing and promoting the trail. Plus\, hear firsthand accounts of how people across the region are embracing the trail today—from hiking and biking\, to community events and conservation initiatives. Don’t miss this chance to learn\, connect\, and discover new ways to experience and support the Ice Age Trail!\n\n CATEGORIES:BREAKOUT SESSION LOCATION:Hall of Ideas E&H SEQUENCE:0 UID:c82d915b884dc20bcc779dfd96eddb3d URL:http://owaa2026.sched.com/event/c82d915b884dc20bcc779dfd96eddb3d END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260822T153000Z DTEND:20260822T170000Z SUMMARY:Breakout 1B: Inside the Fight for the Boundary Waters DESCRIPTION:Few U.S. landscapes are as beloved – and as threatened – as the Boundary Waters Canoe Area Wilderness in Minnesota. This session brings together experts and storytellers for a current look at what’s at stake\, ecologically\, economically\, culturally and recreationally\, for America’s most visited wilderness\, from proposed sulfide-ore mining to shifting federal policy.\n\n CATEGORIES:BREAKOUT SESSION LOCATION:Hall of Ideas F&I SEQUENCE:0 UID:de0bf6fb198a8735c0e51a72c11e4f28 URL:http://owaa2026.sched.com/event/de0bf6fb198a8735c0e51a72c11e4f28 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260822T153000Z DTEND:20260822T170000Z SUMMARY:Breakout 1C: More Than a Free Ride: How DMOs and Journalists can Work Together to Make Press Trips Pay For Everyone DESCRIPTION:Press trips can be powerful story starters for outdoor writers — and not just those covering travel. From paddling and hiking to conservation\, wildlife\, foodways\, and rural communities\, many compelling outdoor stories begin with a destination-hosted experience. But let’s be honest: press trips can also be confusing\, awkward\, or misaligned when expectations aren’t clear.\n\nThis interactive conversation is moderated by Brandy Jo Hastings\, freelance outdoor travel writer and former destination marketing executive who has both hosted journalists and been the journalist on assignment. She’ll be joined by fellow freelancer Jessica Baltzersen\, Jesse Wiederhold\, Managing Director of Visit Keweenaw\, and Eric Knopsnyder\, Director of Public Relations and Community Outreach for GO Laurel Highlands\, who have both hosted OWAA members in their respective destinations. \;\n\nTogether\, they’ll pull back the curtain on how destinations decide whom to invite\, how press trips are justified internally\, what “success” really looks like on the DMO side\, and how writers can pitch individual visits with professionalism and clarity. The panel will also explore how to uncover multiple story angles during a hosted trip\, set realistic expectations\, maintain editorial integrity\, and build long-term relationships that extend far beyond one visit.\nWriters will walk away with practical\, actionable strategies for making press trips work for their reporting. Destination marketers will gain insight into how to attract the right journalists and foster partnerships that lead to meaningful earned media. CATEGORIES:BREAKOUT SESSION LOCATION:Hall of Ideas G&J SEQUENCE:0 UID:02a152f0fa01b06310df3f291a5ee7fa URL:http://owaa2026.sched.com/event/02a152f0fa01b06310df3f291a5ee7fa END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260822T170000Z DTEND:20260822T171500Z SUMMARY:Break & Networking DESCRIPTION:\n CATEGORIES:MEAL/BREAK LOCATION: SEQUENCE:0 UID:cbe0c810c546c867fdfd21991c39376e URL:http://owaa2026.sched.com/event/cbe0c810c546c867fdfd21991c39376e END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260822T171500Z DTEND:20260822T180000Z SUMMARY:Lunch & Announcements DESCRIPTION:\n\nWe'll also announce who won the and Committee Volunteer of the Year and Outstanding Board Member of the Year!\n\nSpecial Guest - \;Dane County Executive Melissa Agard CATEGORIES:MEAL/BREAK LOCATION:Madison Ballroom SEQUENCE:0 UID:294e1780698f8bf4c61547d534c82d24 URL:http://owaa2026.sched.com/event/294e1780698f8bf4c61547d534c82d24 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260822T180000Z DTEND:20260822T184500Z SUMMARY:Keynote #2 - Akiima Price DESCRIPTION:\n\n CATEGORIES:GENERAL SESSION LOCATION:Madison Ballroom SEQUENCE:0 UID:5a3244b3ecc169982e140b5d70efad14 URL:http://owaa2026.sched.com/event/5a3244b3ecc169982e140b5d70efad14 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260822T184500Z DTEND:20260822T191500Z SUMMARY:Coffee Break & Networking - Sponsored by Visit Bentonville DESCRIPTION:\n CATEGORIES:MEAL/BREAK LOCATION: SEQUENCE:0 UID:f0ae5905549f2b106c6c70cd4ab07243 URL:http://owaa2026.sched.com/event/f0ae5905549f2b106c6c70cd4ab07243 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260822T191500Z DTEND:20260822T211500Z SUMMARY:OWAA's 'Speed Connection' DESCRIPTION:OWAA’s Speed Connection \;is back—a fast‑paced (yet casual) networking session designed to help you make meaningful professional connections in a short amount of time - all on the very first day.\n\nHow it works:\nIt's a two‑hour networking event packed with individual four‑minute meetings.Sponsors\, exhibitors\, agencies and brands are stationed at tables. (Sponsors and exhibitors already have an exhibitor table and will just use that table for this event. If you’re not a sponsor or exhibitor but want a small table for the duration of Speed Connections (and only during Speed Connections)\, please purchase your table through the registration page.)Active\, Senior and Life Members (Media) rotate from table to table. (No fee—just register.)You'll use these short meetings for introductions\, a quick pitch\, and getting to know each other. Then you can spend the next two-and-a-half days following up. \;A designated open networking area will be available for Student Members\, Associate Members\, Speakers\, and others who want to participate informally.\n\nWant to join?Active\, Senior and Life Members (Media) \;should complete the participation form. Those needing a table (who aren't already exhibiting) should register directly through the event registration page. CATEGORIES:SPEED CONNECTION LOCATION:Grand Terrace SEQUENCE:0 UID:1a6cf1c28a83fc5f47a341b018332f0e URL:http://owaa2026.sched.com/event/1a6cf1c28a83fc5f47a341b018332f0e END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260822T200000Z DTEND:20260822T220000Z SUMMARY:Circle of Chiefs Meeting - Chiefs Only DESCRIPTION:A relaxed\, open conversation with no set agenda for Chiefs only—simply a chance to check in\, share updates\, and reconnect. CATEGORIES: LOCATION: SEQUENCE:0 UID:133c22b115187ddd80763170abfaa1c2 URL:http://owaa2026.sched.com/event/133c22b115187ddd80763170abfaa1c2 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260822T211500Z DTEND:20260822T223000Z SUMMARY:Break DESCRIPTION:\n CATEGORIES:MEAL/BREAK LOCATION: SEQUENCE:0 UID:39b8a37885d386623ca25e7ca2426071 URL:http://owaa2026.sched.com/event/39b8a37885d386623ca25e7ca2426071 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260822T223000Z DTEND:20260823T010000Z SUMMARY:Host Welcome Reception - "Summer in Madison" - Sponsored by Destination Madison DESCRIPTION:Join Destination Madison for a “Summer in Madison” celebration on August 22 at the Pyle Center\, beautifully situated on the shores of Lake Mendota and steps from the iconic Memorial Union Terrace. This lakeside gathering highlights the vibrant spirit of a Madison summer\, with scenic views and fresh energy in the heart of campus. Catch the shuttle or take a stroll down lively State Street (approximately a 23‑minute walk from the convention center)\, a pedestrian‑only street lined with a variety of shops\, restaurants\, and museums that connects the Wisconsin State Capitol to the University of Wisconsin–Madison.\n\n\n CATEGORIES:MEAL/BREAK LOCATION:Rooftop at the Pyle Center\, 702 Langdon Street SEQUENCE:0 UID:f24420bba4f79c049f76351a5fb6842f URL:http://owaa2026.sched.com/event/f24420bba4f79c049f76351a5fb6842f END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T020000Z DTEND:20260823T040000Z SUMMARY:Presidents' Hospitality Event DESCRIPTION:\n\n CATEGORIES:SOCIAL LOCATION: SEQUENCE:0 UID:4599e2a502bf0f94557243ef68441857 URL:http://owaa2026.sched.com/event/4599e2a502bf0f94557243ef68441857 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T113000Z DTEND:20260822T121500Z SUMMARY:Roll 'n Run/Walk DESCRIPTION:\n CATEGORIES:SOCIAL LOCATION: SEQUENCE:0 UID:23696dde673ea30fe67cb9e5157668d2 URL:http://owaa2026.sched.com/event/23696dde673ea30fe67cb9e5157668d2 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T140000Z DTEND:20260823T150000Z SUMMARY:Announcements & Keynote #3: What the Repeal of The Roadless Rule Could Mean for Public Lands and for Anyone Who Recreates\, Lives Near or Works in National Forests - Sponsored by American Sportfishing Association DESCRIPTION:Nearly 59 million acres of protected public lands are at renewed risk as the federal government considers rolling back the Roadless Area Conservation Rule\, opening the door to roadbuilding\, logging\, and mineral extraction as early as 2026. Iconic landscapes—including Alaska’s 17‑million‑acre Tongass National Forest\, where 92 percent of the land could be affected\, along with major forested areas in Montana and Utah—face threats reminiscent of past clearcutting and industry abuses. The Roadless Rule’s protections have been essential to restoring ecosystems\, safeguarding wildlife\, preserving clean water\, and supporting local communities. Its repeal would increase wildfire risk\, degrade habitat\, and undermine outdoor recreation and small businesses. For 46 years\, The Boat Company has worked to protect the Tongass through education\, advocacy\, and legal support\, and invites communicators to help defend public lands by elevating these issues in their stories\, reporting\, and digital platforms. CATEGORIES:GENERAL SESSION LOCATION:Madison Ballroom SEQUENCE:0 UID:75063f4d02b6320ddb3170da60894cc3 URL:http://owaa2026.sched.com/event/75063f4d02b6320ddb3170da60894cc3 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T150000Z DTEND:20260823T153000Z SUMMARY:Coffee Break & Networking - Sponsored by Visit Bentonville DESCRIPTION:\n CATEGORIES:MEAL/BREAK LOCATION: SEQUENCE:0 UID:a56f1b80a0545b0eeb11690518a917e6 URL:http://owaa2026.sched.com/event/a56f1b80a0545b0eeb11690518a917e6 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T153000Z DTEND:20260823T170000Z SUMMARY:Breakout 2A: How to Make Friends & Influence People (On Social Media) DESCRIPTION:This panel brings together creatives who’ve cracked the code on social media\, turning posts into platforms and passion projects into sustainable careers. From building an authentic voice\, developing a visual style\, growing a loyal following\, promoting work to the right audience\, and exploring real ways to monetize online\, our speakers will share practical strategies to level up your social media game.\n\nColleen Miniuk AKA Bubbles of "Dear Bubbles" \;| \;From Followers to Funders: Powering Your Storytelling Through Patreon\nAre you looking to generate passive\, but sustainable\, income from your words\, photographs\, and videos? Outdoor photographer\, writer\, and educator Colleen Miniuk will share how tapping into Patreon can transform casual followers into a loyal—and contributing—community to help power your storytelling. Drawing from her real-world experience with her Dear Bubbles blog\, she’ll walk through how to start a Patreon as a creator\, develop a value-driven membership model\, deliver content behind a paywall\, and avoid pitfalls along the way. You’ll hear practical tactics to grow recurring revenue while amplifying your voice and deepening your connection with your audience.\n\nChris Paparo AKA the Fish Guy | More Than Monetization: The Real Value of Social Media\nWhen he began his social media journey\, like most creators\, Chris Paparo had grand dreams of making piles of money by doing nothing more than posting about his wildlife encounters. Simple\, right? Through a lot of hard work\, he met the criteria to be monetized on various social media platforms\, but the financial return was nowhere near what he had imagined.\nHowever\, Chris found something far more valuable online--community. By sharing authentic content\, he built a tight-knit community of followers who connected with his work. His speaking engagements went from one or two per month to two or three per week\, fishing lodges and dive resorts started inviting him to host trips to their destinations\, and when he lost his drone and was not in a financial position to replace it\, his community stepped up. In less than two days he had a brand-new one. In this session\, Chris will share how building a community became far more valuable than a check from Meta.\n\nLina Lintemuth | Mastering LinkedIn Thought Leadership for Outdoor Media and Outdoor PR Pros\nIf you’re an outdoor writer\, this session is for you: we’re customizing our examples so you can learn how to amplify your articles and interviews through LinkedIn\, and drive outdoor trend conversations to stay top of mind with potential sources for your stories\, hosts for press trips or to land new assignments. CATEGORIES:BREAKOUT SESSION LOCATION:Hall of Ideas E&H SEQUENCE:0 UID:6a5730d4d255fb4d540da5a911175171 URL:http://owaa2026.sched.com/event/6a5730d4d255fb4d540da5a911175171 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T153000Z DTEND:20260823T170000Z SUMMARY:Breakout 2B: The Living Legacy of Aldo Leopold DESCRIPTION:Aldo Leopold\, a Wisconsin icon\, is considered by many to have been the most influential conservation thinker of the 20th Century as a result of his seminal work\, A Sand County Almanac\, in which he presents a vision for how to to live on and care for the land. This call for a land ethic -- a conservation ethic -- would eventually serve as the intellectual and emotional foundation for disciplines ranging from forestry\, wildlife management\, conservation biology\, sustainable agriculture\, restoration ecology\, private land management\, environmental history\, literature\, and environmental education and ethics. This panel begins with a quick history of the twists and turns behind the publication of this conservation classic: how it almost was never published but then sold more than 2 million copies and was translated into 14 languages\, and how its message remains as relevant today as it was 75 years ago. CATEGORIES:BREAKOUT SESSION LOCATION:Hall of Ideas F&I SEQUENCE:0 UID:37e79f0f8838322c9875736bd28f3611 URL:http://owaa2026.sched.com/event/37e79f0f8838322c9875736bd28f3611 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T153000Z DTEND:20260823T170000Z SUMMARY:Breakout 2C: What to Expect--and Write About--During the Upcoming Midterm Elections DESCRIPTION:With just three months to go until the midterms\, editors will be looking for timely and in-depth stories about the issues that will dominate the news cycle. This panel will bring together policy experts and advocates from around the outdoor\, conservation\, and climate space to discuss what’s at stake as Americans head to the polls in November. CATEGORIES:BREAKOUT SESSION LOCATION:Hall of Ideas G&J SEQUENCE:0 UID:ba9ff8fa6b9c353bcf510de1843e5ad8 URL:http://owaa2026.sched.com/event/ba9ff8fa6b9c353bcf510de1843e5ad8 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T170000Z DTEND:20260823T174500Z SUMMARY:Lunch & Announcements DESCRIPTION:\n\n\n\n\n CATEGORIES:MEAL/BREAK LOCATION:Madison Ballroom SEQUENCE:0 UID:84b445631392f58942ce9e76c774e6ae URL:http://owaa2026.sched.com/event/84b445631392f58942ce9e76c774e6ae END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T174500Z DTEND:20260823T191500Z SUMMARY:Keynote #4: Meet the Editors Panel DESCRIPTION:Always one of the most popular sessions at conference\, the Meet the Editors Panel brings together editors from leading outoor publications for a candid conversation about how they work with freelancers. Editors will share what they look for in pitches\, how they discover new writers and photographers\, the kinds of stories and visuals their audiences need right now\, and how freelancers can build lasting relationships with their outlets. Panelists will also discuss the practical side of freelance collaboration: what kind of reporting they hope for\, how many rounds of edits they expect\, who retains the rights\, and\, most importantly\, how much they pay.\n\nWhether you’re new to the beat or an experienced freelancer looking to notch a new byline\, this session will give you insight into how editorial decisions are made and how you can position your work to succeed. Come with questions—and leave with a clearer understanding of what editors want and how to stand out in a vast sea of emails. CATEGORIES:GENERAL SESSION LOCATION:Madison Ballroom SEQUENCE:0 UID:2fa3a95a3b4bb662646ec1c0be2a1eb3 URL:http://owaa2026.sched.com/event/2fa3a95a3b4bb662646ec1c0be2a1eb3 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T180000Z DTEND:20260823T200000Z SUMMARY:Spouse/Partner Tour: Explore Madison’s Capitol Square: Food\, History & Local Flavor DESCRIPTION:REGISTER DIRECTLY HERE - \;Downtown Mini Best of Wisconsin Food Tour\nSunday\, August 23 / 1pm-3pm\nCost:$55+\n\nExplore Madison’s Capitol Square: Food\, History & Local Flavor\n Discover the best of Madison with a guided tasting and history experience around the beautiful Capitol Square.\n \nWhat’s Included\n Three food stops featuring multiple tastings and a sweet treat Mini tour of the Wisconsin State Capitol Enough food for a light lunch (drinks available for purchase) Vegetarian options available Dietary Notes\n This tour is not suitable for guests with vegan\, dairy‑free\, or gluten‑free dietary restrictions.\n\n\n\n CATEGORIES:SPOUSE/PARTNER TOUR LOCATION: SEQUENCE:0 UID:f3d0a85876453d463c76ad9ce8c94583 URL:http://owaa2026.sched.com/event/f3d0a85876453d463c76ad9ce8c94583 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T191500Z DTEND:20260823T194500Z SUMMARY:Coffee Break & Networking - Sponsored by Visit Bentonville DESCRIPTION:\n CATEGORIES:MEAL/BREAK LOCATION: SEQUENCE:0 UID:c0f51c6503add272c1939b73bafcdc60 URL:http://owaa2026.sched.com/event/c0f51c6503add272c1939b73bafcdc60 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T194500Z DTEND:20260823T224500Z SUMMARY:WORKSHOP - Be a Better Beginner: How to Break into the Outdoor Media Without Breaking Down DESCRIPTION:Few things are as daunting as feeling unprepared to chase your dreams. And yet\, that's a nearly universal experience for beginners in the outdoor media landscape. This course will cover some harsh realities\, early-career hacks\, and helpful mantras and mindset tips in a safe\, honest environment\, led by someone who\, in many ways\, is still a struggling beginner herself. Attendees can expect to take a deep breath\, build actionable plans for sustainable near-term growth and success\, and find a welcoming space for any and all questions they might feel too scared to ask elsewhere. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:9c24c21eb3a3fb23171333a263d1d848 URL:http://owaa2026.sched.com/event/9c24c21eb3a3fb23171333a263d1d848 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T194500Z DTEND:20260823T224500Z SUMMARY:WORKSHOP - Because You’re Worth It! If You’re Good at Something\, Never Do It for Free DESCRIPTION:Valuing Your Work and Negotiating Fair Compensation as a Professional Writer\n\nWriters are often told that exposure is payment enough. But professional storytelling\, whether through journalism\, essays\, books\, photography\, podcasts\, branded content\, or public speaking\, is skilled labor built on years of experience\, creativity\, and hard-earned expertise. Your work has value. Learning how to advocate for that value is essential to building a sustainable career.\n\nIn this practical and candid workshop\, award-winning author\, journalist\, and media producer James Edward Mills will lead a conversation about the business side of creative work. Participants will explore how to realistically evaluate the worth of their time\, talent\, and intellectual property while developing the confidence to negotiate fair compensation for writing assignments\, speaking engagements\, consulting work\, partnerships\, and multimedia projects.\nDrawing from more than three decades of experience in publishing\, outdoor media\, brand partnerships\, public speaking\, and nonprofit collaboration\, Mills will share real-world strategies for setting rates\, navigating difficult conversations\, identifying hidden labor\, and avoiding the common trap of undervaluing your work. The session will also examine the unique challenges facing freelance creatives in outdoor and travel media\, where passion is too often used to justify underpayment.\n\nTopics will include:\nEstablishing professional rates and fee structuresUnderstanding the true cost of freelance workNegotiating contracts and deliverablesKnowing when to say yes and when to walk awayBuilding long-term professional relationships without sacrificing your valueLeveraging expertise\, lived experience\, and niche authority into sustainable opportunitiesWhether you are an emerging freelancer or an established storyteller looking to strengthen your business practices\, this workshop will provide practical tools and honest insight to help you protect your work\, advocate for yourself\, and get paid what you’re worth. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:719ccd93098e7c1ed915b8a304ec651d URL:http://owaa2026.sched.com/event/719ccd93098e7c1ed915b8a304ec651d END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T194500Z DTEND:20260823T224500Z SUMMARY:WORKSHOP - Beyond Snapshots: A Guided Image Review Session DESCRIPTION:What makes a photograph a keeper? It depends\, of course\, but on what? In this supportive image review session\, Colleen will lead a thoughtful discussion aimed at helping you see your photographs—and your storytelling potential—with greater clarity and confidence. Using attendee-submitted images\, we’ll examine what’s supporting our intended message\, what’s undermining it\, and how deliberate visual design choices shape the viewer’s experience through the frame. You’ll hear practical insights into composition\, storytelling\, and technical decision-making. All skill levels\, camera types\, and outdoor-related photographic genres are welcome—from wildlife to recreation\, sweeping landscapes to intimate macro studies. Bring your images and your curiosity! Leave with sharper eyes and a stronger visual voice! CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:e6b2ba4546869c7308eb13bfa1f274d6 URL:http://owaa2026.sched.com/event/e6b2ba4546869c7308eb13bfa1f274d6 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T194500Z DTEND:20260823T224500Z SUMMARY:WORKSHOP - Don't Miss the Point: AI and Automation for Creatives DESCRIPTION:Most creatives don't use AI\, because they over-fixate on its ability to "create" content. If that's you\, you are really missing out!  \;AI excels at handling the back office drudgery creators struggle with every day to ship great content.  \;Join me as we discuss how to implement AI and automation responsibly and in a brand authentic way and tackle specific day-to-day use cases. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:a0d295c1f68fd6f73c9737cd9ae23bb7 URL:http://owaa2026.sched.com/event/a0d295c1f68fd6f73c9737cd9ae23bb7 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T194500Z DTEND:20260823T224500Z SUMMARY:WORKSHOP - Elevate your Outdoor Meals: Hands on Cooking Workshop DESCRIPTION:Throw away your packaged meals and come along with Chef Corso of Outdoor Eats for this hands on cooking workshop. He will share fast\, easy and tasty recipe ideas that are perfect for any outdoor activity. All recipes are 10 ingredients or less\, ready in 30 min or less\, easy to shop for and pack up. We will cover camp stove equipment\, packing tips and tricks\, dietary restriction considerations as well as cook up and taste multiple recipes for all times of day. Elevate your meals with Outdoor Eats! CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:b3525c887c2308971cad6776a728fe14 URL:http://owaa2026.sched.com/event/b3525c887c2308971cad6776a728fe14 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T194500Z DTEND:20260823T224500Z SUMMARY:WORKSHOP - Energize Your Writing Through Movement and Metaphor DESCRIPTION:Feeling stuck in our writing can be rooted in boredom\, especially as seasoned professionals but also for newbies who feel overwhelmed with information or pressured to sound like other writers. Using a combination of science-backed exercises to boost neurological activity and language play\, writers will walk away energized with the act of writing\, excited to dive back into a project that had felt stale\, and smiling. The goal is to bring creativity into writing in a way that feels energized\, fun\, and productive. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:8bef1a397257ebb3af681edd227e5e06 URL:http://owaa2026.sched.com/event/8bef1a397257ebb3af681edd227e5e06 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T194500Z DTEND:20260823T224500Z SUMMARY:WORKSHOP - Intentional Craft: How to Create Work that Achieves its Purpose DESCRIPTION:This generative writing workshop explores tools to connect our readers more deeply to the narrative we’re writing and the intention of our work. We’ll explore the difference between giving readers the experience and our experience\, and how those methods can serve independent purposes. We’ll practice bringing sensation\, observation\, and perspective to our writing\, developing our craft to produce compelling stories. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:1e28e19990cfd6b1d059ac2b6dc7176e URL:http://owaa2026.sched.com/event/1e28e19990cfd6b1d059ac2b6dc7176e END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T194500Z DTEND:20260823T224500Z SUMMARY:WORKSHOP - Media Relations 101: How Outdoor Writers Can Work with PR & Comms Teams DESCRIPTION:This interactive workshop will help outdoor writers understand how to collaborate effectively with PR and communications teams while maintaining editorial independence. Drawing from real-world outdoor storytelling examples\, Melissa Benhaim will break down how pitches are developed\, how press trips are structured\, and how writers can navigate interviews\, hosted experiences\, and inbound opportunities professionally. Participants will gain practical tools for working with destinations\, brands\, and tourism partners on their next great story. Ideal for new writers or those looking for a back-to-basics overview. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:32d3eddf3ae6b8bf676a36dd3c231e9e URL:http://owaa2026.sched.com/event/32d3eddf3ae6b8bf676a36dd3c231e9e END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T194500Z DTEND:20260823T224500Z SUMMARY:WORKSHOP - Photography for Writers DESCRIPTION:Do you need to provide photos for a project you will soon be working on? Learn how to create outstanding photos that are publishable and profitable. This course will teach you several practical techniques that you can use with anything from a cell phone to a DLSR. Many examples are provided to help you improve your photography skills. The underlying key is to help you make more money by selling better photos. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:7e316a74714de30061e4fc67bbf0d4ee URL:http://owaa2026.sched.com/event/7e316a74714de30061e4fc67bbf0d4ee END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T194500Z DTEND:20260823T224500Z SUMMARY:WORKSHOP - What We Can Learn from the Old Masters DESCRIPTION:The skills necessary to be a successful author translate well over time. The course will examine the work of the masters of writing about nature and the environment. Their content\, techniques\, styles and structures will be dissected and models offered for today's communicators. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:154224857e432c3b174102a395fe89b2 URL:http://owaa2026.sched.com/event/154224857e432c3b174102a395fe89b2 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T194500Z DTEND:20260823T224500Z SUMMARY:WORKSHOP - Why Podcasts & Audio Content Are Ideal for Reaching Active Outdoor & Adventure Enthusiasts DESCRIPTION:This workshop explores why podcasts and audio content are uniquely effective tools for reaching active outdoor and adventure enthusiasts and how brands\, destinations\, and organizations can use them strategically. We’ll cover audience behavior\, storytelling formats\, trust-building\, and how to integrate natural calls to action that drive awareness\, engagement\, and conversion. Attendees can expect practical guidance on developing audio concepts\, choosing the right platforms\, and aligning stories with marketing goals. By the end of the session\, participants will understand how to use audio to create authentic connections\, extend content lifespan\, and reach their audience wherever their adventures take them. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:0b97cc1ab2a6358fab2254d4cd4c3422 URL:http://owaa2026.sched.com/event/0b97cc1ab2a6358fab2254d4cd4c3422 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260823T230000Z DTEND:20260824T003000Z SUMMARY:Pizza & Beer in the Park - Sponsored by Gunpowder DESCRIPTION:Pizza & Beer at the Lakefront Porch\n\nSponsored by Gunpowder\n\nCome as you are for a relaxed evening on the Lakefront Porch—an ideal place to unwind after a full day of sessions. Enjoy hot pizza\, cold beer\, and the easy rhythm of conversation as the sun sinks over Lake Monona. Whether you’re swapping assignment ideas\, comparing gear\, or simply catching your breath with friends\, this gathering blends good food\, great company\, and a view worth capturing. GUNPOWDER is proud to host this casual creative hangout.\n\n\n CATEGORIES:MEAL/BREAK LOCATION:Lakefront Porch\, 201 S. Hancock St ‍Madison\, WI SEQUENCE:0 UID:b2316abdfd8f90e3a73de05a68e01029 URL:http://owaa2026.sched.com/event/b2316abdfd8f90e3a73de05a68e01029 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T010000Z DTEND:20260824T043000Z SUMMARY:Hospitality Event - Sponsored by Sportsmen for the Boundary Waters DESCRIPTION:\n\n CATEGORIES:MEAL/BREAK LOCATION: SEQUENCE:0 UID:5250c04d63a328e42615975c46c12bdd URL:http://owaa2026.sched.com/event/5250c04d63a328e42615975c46c12bdd END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T140000Z DTEND:20260824T150000Z SUMMARY:Announcements & Keynote #5: Hunters and Anglers\, Public Lands\, and the Future of Conservation DESCRIPTION:Chris\, President & CEO of Trout Unlimited\, will speak about the vital role sportsmen and sportswomen play in advancing conservation efforts. He will also emphasize the central importance of public lands—both as essential habitat and as shared spaces that sustain outdoor traditions\, recreation\, and the broader conservation mission. CATEGORIES:GENERAL SESSION LOCATION:Madison Ballroom SEQUENCE:0 UID:6261d07f9665ae40f8700ff38a015b90 URL:http://owaa2026.sched.com/event/6261d07f9665ae40f8700ff38a015b90 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T150000Z DTEND:20260824T153000Z SUMMARY:Coffee Break & Networking - Sponsored by Visit Bentonville DESCRIPTION:\n CATEGORIES:MEAL/BREAK LOCATION: SEQUENCE:0 UID:2d1131558d0247d5a455c3f14919c443 URL:http://owaa2026.sched.com/event/2d1131558d0247d5a455c3f14919c443 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T153000Z DTEND:20260824T170000Z SUMMARY:Breakout 3A: Rewriting the Playbook: Who Manages – and Who Pays for – America’s Public Lands? DESCRIPTION:America’s public lands are at an inflection point. Record-breaking visitation\, intensifying wildfires and biodiversity loss\, along with mounting development pressure\, are conflicting with management systems and funding models built for another era. How we proceed is an open question – and a story that couldn’t be more urgent.\n\nThis panel brings together leading voices to explore emerging models for public lands management\, from cross-agency coordination to governance approaches that reflect today’s realities. It also examines a critical piece of the puzzle: how we pay for it. As the traditional user-pay model tied to hunting and fishing changes\, we’ll consider new strategies – and who should help bear the cost.\n\nTogether\, this conversation considers under-reported angles and growing tensions at the intersection of policy and conservation. Panelists will share insights and ideas that will define the future of our national legacy of public lands and waters. CATEGORIES:BREAKOUT SESSION LOCATION:Hall of Ideas E&H SEQUENCE:0 UID:1c74af91a390197c8747a228d852ba1c URL:http://owaa2026.sched.com/event/1c74af91a390197c8747a228d852ba1c END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T153000Z DTEND:20260824T170000Z SUMMARY:Breakout 3B: Authenticity in the Age of AI: What's Next for Outdoor Photographers? DESCRIPTION:Artificial intelligence can now generate breathtaking landscapes and close-up wildlife shots using only a brief prompt. As these technologies rapidly improve\, outdoor photographers are facing an existential question: what makes a real photograph valuable when a convincing alternative can be created in seconds?\n​\nThis panel explores how landscape\, wildlife\, and adventure photographers can adapt\, differentiate their work\, and remain essential in an AI-driven visual culture. Panelists will discuss how authenticity and ethical transparency can become powerful advantages in a world flooded with synthetic imagery. The conversation will also focus on practical strategies for sustaining income in a changing market. Panelists will share ideas for diversifying revenue streams with workshops\, print sales\, brand partnerships\, and more. \; CATEGORIES:BREAKOUT SESSION LOCATION:Hall of Ideas F&I SEQUENCE:0 UID:b197e9440db3bedae9ce95ac3d4b763b URL:http://owaa2026.sched.com/event/b197e9440db3bedae9ce95ac3d4b763b END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T153000Z DTEND:20260824T170000Z SUMMARY:Breakout 3C: The Weight We Carry: Mental Health in Outdoor Careers DESCRIPTION:The outdoor industry is often associated with adventure\, freedom\, and well-being. But in reality\, many of us who work in or write about the outdoors face long hours\, financial uncertainty\, climate grief\, and burnout. This panel explores the realities of mental health for communicators\, conservation professionals\, recreation guides\, and outdoor creators. Panelists will share personal experiences and highlight strategies for staying healthy--including how time spent outside can support healing and offer space for connection. \;Attendees will also gain insight into how thoughtful storytelling can reduce stigma and encourage more open conversations about mental health within the outdoor community. CATEGORIES:BREAKOUT SESSION LOCATION:Hall of Ideas G&J SEQUENCE:0 UID:f677fef88140261ea7e4531140477c12 URL:http://owaa2026.sched.com/event/f677fef88140261ea7e4531140477c12 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T170000Z DTEND:20260824T171500Z SUMMARY:Break DESCRIPTION:\n CATEGORIES:MEAL/BREAK LOCATION: SEQUENCE:0 UID:b463da885bbec1beb0de4c2b72c8f76a URL:http://owaa2026.sched.com/event/b463da885bbec1beb0de4c2b72c8f76a END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T171500Z DTEND:20260824T180000Z SUMMARY:NSSF's Lunch & Announcements DESCRIPTION:We’re glad to share this midday pause with you—full of good food\, great company\, and even better conversation. This lunch is sponsored by our friends at the National Shooting Sports Foundation (NSSF)\, whose commitment to industry leadership and responsible practices continues to make a lasting impact.\n\nAnnouncement of Jade of Chiefs Award! CATEGORIES:MEAL/BREAK LOCATION:Madison Ballroom SEQUENCE:0 UID:ee1566e4fd58bf91faac8a9605d857da URL:http://owaa2026.sched.com/event/ee1566e4fd58bf91faac8a9605d857da END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T180000Z DTEND:20260824T184500Z SUMMARY:Keynote #6: Stories with Impact: Strategic Storytelling for a New Travel Era DESCRIPTION:Join Rob Holmes\, Founder and Chief Strategist of GLP Films\, for an engaging presentation demonstrating the power of visual storytelling to address some of the leading trends that are shaping tourism today: Sustainable and Regenerative tourism\, Stewardship and Conservation\, Inclusion and Accessibility\, and the role Indigenous communities play in leading local conservation and cultural heritage initiatives. \;\n\nInspiring\, educational and emotional award-winning videos that spark meaningful dialogue\, inspire action\, and drive real solutions. \; CATEGORIES:GENERAL SESSION LOCATION:Madison Ballroom SEQUENCE:0 UID:bbcceb36ec5c2d87c3302cce15681d4a URL:http://owaa2026.sched.com/event/bbcceb36ec5c2d87c3302cce15681d4a END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T184500Z DTEND:20260824T191500Z SUMMARY:Coffee Break & Networking - Sponsored by Visit Bentonville DESCRIPTION:\n CATEGORIES:MEAL/BREAK LOCATION: SEQUENCE:0 UID:55eea42bf41a4c7c701f989a05e38d69 URL:http://owaa2026.sched.com/event/55eea42bf41a4c7c701f989a05e38d69 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T191500Z DTEND:20260824T221500Z SUMMARY:WORKSHOP - Be a Better Beginner: How to Break into the Outdoor Media Without Breaking Down DESCRIPTION:Few things are as daunting as feeling unprepared to chase your dreams. And yet\, that's a nearly universal experience for beginners in the outdoor media landscape. This course will cover some harsh realities\, early-career hacks\, and helpful mantras and mindset tips in a safe\, honest environment\, led by someone who\, in many ways\, is still a struggling beginner herself. Attendees can expect to take a deep breath\, build actionable plans for sustainable near-term growth and success\, and find a welcoming space for any and all questions they might feel too scared to ask elsewhere. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:242d620abe0e38b47a472caab7e22e0f URL:http://owaa2026.sched.com/event/242d620abe0e38b47a472caab7e22e0f END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T191500Z DTEND:20260824T221500Z SUMMARY:WORKSHOP - Because You’re Worth It! If You’re Good at Something\, Never Do It for Free DESCRIPTION:Valuing Your Work and Negotiating Fair Compensation as a Professional Writer\n\nWriters are often told that exposure is payment enough. But professional storytelling\, whether through journalism\, essays\, books\, photography\, podcasts\, branded content\, or public speaking\, is skilled labor built on years of experience\, creativity\, and hard-earned expertise. Your work has value. Learning how to advocate for that value is essential to building a sustainable career.\n\nIn this practical and candid workshop\, award-winning author\, journalist\, and media producer James Edward Mills will lead a conversation about the business side of creative work. Participants will explore how to realistically evaluate the worth of their time\, talent\, and intellectual property while developing the confidence to negotiate fair compensation for writing assignments\, speaking engagements\, consulting work\, partnerships\, and multimedia projects.\nDrawing from more than three decades of experience in publishing\, outdoor media\, brand partnerships\, public speaking\, and nonprofit collaboration\, Mills will share real-world strategies for setting rates\, navigating difficult conversations\, identifying hidden labor\, and avoiding the common trap of undervaluing your work. The session will also examine the unique challenges facing freelance creatives in outdoor and travel media\, where passion is too often used to justify underpayment.\n\nTopics will include:\nEstablishing professional rates and fee structuresUnderstanding the true cost of freelance workNegotiating contracts and deliverablesKnowing when to say yes and when to walk awayBuilding long-term professional relationships without sacrificing your valueLeveraging expertise\, lived experience\, and niche authority into sustainable opportunities\nWhether you are an emerging freelancer or an established storyteller looking to strengthen your business practices\, this workshop will provide practical tools and honest insight to help you protect your work\, advocate for yourself\, and get paid what you’re worth. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:f573a53175ad741967c7d0a6ebc5a413 URL:http://owaa2026.sched.com/event/f573a53175ad741967c7d0a6ebc5a413 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T191500Z DTEND:20260824T221500Z SUMMARY:WORKSHOP - Beyond Snapshots: A Guided Image Review Session DESCRIPTION:What makes a photograph a keeper? It depends\, of course\, but on what? In this supportive image review session\, Colleen will lead a thoughtful discussion aimed at helping you see your photographs—and your storytelling potential—with greater clarity and confidence. Using attendee-submitted images\, we’ll examine what’s supporting our intended message\, what’s undermining it\, and how deliberate visual design choices shape the viewer’s experience through the frame. You’ll hear practical insights into composition\, storytelling\, and technical decision-making. All skill levels\, camera types\, and outdoor-related photographic genres are welcome—from wildlife to recreation\, sweeping landscapes to intimate macro studies. Bring your images and your curiosity! Leave with sharper eyes and a stronger visual voice! CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:f502dfee99740d085b8ef549842f7bdc URL:http://owaa2026.sched.com/event/f502dfee99740d085b8ef549842f7bdc END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T191500Z DTEND:20260824T221500Z SUMMARY:WORKSHOP - Don't Miss the Point: AI and Automation for Creatives DESCRIPTION:Most creatives don't use AI\, because they over-fixate on its ability to "create" content. If that's you\, you are really missing out!  \;AI excels at handling the back office drudgery creators struggle with every day to ship great content.  \;Join me as we discuss how to implement AI and automation responsibly and in a brand authentic way and tackle specific day-to-day use cases. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:2f56dc4db40433db9f465ea1ef23f4fd URL:http://owaa2026.sched.com/event/2f56dc4db40433db9f465ea1ef23f4fd END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T191500Z DTEND:20260824T221500Z SUMMARY:WORKSHOP - Elevate your Outdoor Meals: Hands on Cooking Workshop DESCRIPTION:Throw away your packaged meals and come along with Chef Corso of Outdoor Eats for this hands on cooking workshop. He will share fast\, easy and tasty recipe ideas that are perfect for any outdoor activity. All recipes are 10 ingredients or less\, ready in 30 min or less\, easy to shop for and pack up. We will cover camp stove equipment\, packing tips and tricks\, dietary restriction considerations as well as cook up and taste multiple recipes for all times of day. Elevate your meals with Outdoor Eats! CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:013f0ab1828b11186835a8f6625eb362 URL:http://owaa2026.sched.com/event/013f0ab1828b11186835a8f6625eb362 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T191500Z DTEND:20260824T221500Z SUMMARY:WORKSHOP - Energize Your Writing Through Movement and Metaphor DESCRIPTION:Feeling stuck in our writing can be rooted in boredom\, especially as seasoned professionals but also for newbies who feel overwhelmed with information or pressured to sound like other writers. Using a combination of science-backed exercises to boost neurological activity and language play\, writers will walk away energized with the act of writing\, excited to dive back into a project that had felt stale\, and smiling. The goal is to bring creativity into writing in a way that feels energized\, fun\, and productive. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:1a1deb9c14f7081fc3c14c4ef787c541 URL:http://owaa2026.sched.com/event/1a1deb9c14f7081fc3c14c4ef787c541 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T191500Z DTEND:20260824T221500Z SUMMARY:WORKSHOP - Intentional Craft: How to Create Work that Achieves its Purpose DESCRIPTION:This generative writing workshop explores tools to connect our readers more deeply to the narrative we’re writing and the intention of our work. We’ll explore the difference between giving readers the experience and our experience\, and how those methods can serve independent purposes. We’ll practice bringing sensation\, observation\, and perspective to our writing\, developing our craft to produce compelling stories. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:c1aa310677adb70476b47705c5b54263 URL:http://owaa2026.sched.com/event/c1aa310677adb70476b47705c5b54263 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T191500Z DTEND:20260824T221500Z SUMMARY:WORKSHOP - Media Relations 101: How Outdoor Writers Can Work with PR & Comms Teams DESCRIPTION:This interactive workshop will help outdoor writers understand how to collaborate effectively with PR and communications teams while maintaining editorial independence. Drawing from real-world outdoor storytelling examples\, Melissa Benhaim will break down how pitches are developed\, how press trips are structured\, and how writers can navigate interviews\, hosted experiences\, and inbound opportunities professionally. Participants will gain practical tools for working with destinations\, brands\, and tourism partners on their next great story. Ideal for new writers or those looking for a back-to-basics overview. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:2618fa09539b7ffe45de95a5229420bc URL:http://owaa2026.sched.com/event/2618fa09539b7ffe45de95a5229420bc END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T191500Z DTEND:20260824T221500Z SUMMARY:WORKSHOP - Photography for Writers DESCRIPTION:Do you need to provide photos for a project you will soon be working on? Learn how to create outstanding photos that are publishable and profitable. This course will teach you several practical techniques that you can use with anything from a cell phone to a DLSR. Many examples are provided to help you improve your photography skills. The underlying key is to help you make more money by selling better photos. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:8099161452e0d2029dfeebe8ea70ea4f URL:http://owaa2026.sched.com/event/8099161452e0d2029dfeebe8ea70ea4f END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T191500Z DTEND:20260824T221500Z SUMMARY:Workshop - Tour of UW Arboretum DESCRIPTION:Urban Wild: Exploring Milwaukee’s Great OutdoorsHost: University of Wisconsin-Madison ArboretumPrimary Contact: David Stevens\, \;dstevens@wisc.edu\nTransportation: provided by Destination Madison\n\nAn “Arboretum for the University” was first proposed by landscape architect John Nolen in his 1911 report Madison: A Model City. The idea was later promoted by Michael Olbrich and the Madison Parks and Pleasure Drive Association\, beginning in 1925\, as they raised money for Madison parks in an effort to save open space and public access to lake shores. Olbrich hoped for an Arboretum that might also be a wildlife sanctuary\, experimental forest preserve\, protected area for sacred Native American sites\, place to experiment with re-establishing historical Wisconsin landscapes\, and refuge from the city. Olbrich convinced the UW Board of Regents to aid in the land purchase for a Forest Preserve Arboretum and Wild Life Refuge at the end of 1927\, but the initial 246 acres were not acquired until April 26\, 1932.\n\nTwo years later the Arboretum had grown to 500 acres. At the formal dedication on June 17\, 1934\, research director Aldo Leopold outlined the focus of re-establishing “original Wisconsin” landscape and plant communities\, particularly those that predated European settlement\, such as tallgrass prairie and oak savanna. Though the Arboretum Committee may not have anticipated it in the 1930s\, they introduced a new concept in ecology: ecological restoration—the process of returning an ecosystem or piece of land to a previous\, usually more natural\, condition. In doing so\, they created a place that pioneered the restoration and management of ecological communities. Many of the early visions have also continued through Arboretum history.\n\nMost of the Arboretum’s current land holdings came from gifts and purchases during the Great Depression. In addition to inexpensive land\, the Depression brought a ready supply of hands to work it. Between 1935 and 1941\, crews from the Civilian Conservation Corps were stationed at the Arboretum and provided most of the labor needed to begin restoring ecological communities.\n\nThe Arboretum now comprises 1\,200 acres in Madison\, plus outlying properties throughout Wisconsin. Efforts to restore or create historic ecological communities have continued through the decades\, and the Arboretum manages the oldest restored prairie along with an extensive collection of restored ecosystems.\n\nIn addition\, like most arboreta\, the Arboretum has traditional horticultural collections of labeled plants arranged in garden-like displays. These collections feature trees and shrubs of the world and represent the state’s largest woody plant collection. Some of these collections\, such as lilacs and the pinetum\, have been part of the Arboretum since its earliest years.\n\nTour of the arboretum's living collection (the largest and most diverse collection of woody plants in the state)\, Curtis Prairie (oldest prairie restoration in the world)\, as well as other arboretum areas depending on time and group interest\n\n CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:d7446cb9f054810114348a6ba050c422 URL:http://owaa2026.sched.com/event/d7446cb9f054810114348a6ba050c422 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T191500Z DTEND:20260824T221500Z SUMMARY:WORKSHOP - What We Can Learn from the Old Masters DESCRIPTION:The skills necessary to be a successful author translate well over time. The course will examine the work of the masters of writing about nature and the environment. Their content\, techniques\, styles and structures will be dissected and models offered for today's communicators. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:6c1bc4fbdb7738543de5de6cb0ba75e0 URL:http://owaa2026.sched.com/event/6c1bc4fbdb7738543de5de6cb0ba75e0 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T191500Z DTEND:20260824T221500Z SUMMARY:WORKSHOP - Why Podcasts & Audio Content Are Ideal for Reaching Active Outdoor & Adventure Enthusiasts DESCRIPTION:This workshop explores why podcasts and audio content are uniquely effective tools for reaching active outdoor and adventure enthusiasts and how brands\, destinations\, and organizations can use them strategically. We’ll cover audience behavior\, storytelling formats\, trust-building\, and how to integrate natural calls to action that drive awareness\, engagement\, and conversion. Attendees can expect practical guidance on developing audio concepts\, choosing the right platforms\, and aligning stories with marketing goals. By the end of the session\, participants will understand how to use audio to create authentic connections\, extend content lifespan\, and reach their audience wherever their adventures take them. CATEGORIES:WORKSHOP LOCATION: SEQUENCE:0 UID:333fa1ffab8f2930b4fa64e1625cc160 URL:http://owaa2026.sched.com/event/333fa1ffab8f2930b4fa64e1625cc160 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T200000Z DTEND:20260824T220000Z SUMMARY:Spouse/Partner Tour: Explore Madison’s Capitol Square: Food\, History & Local Flavor DESCRIPTION:REGISTER DIRECTLY HERE - \;Specialty Wine and Cheese Tasting and Pairing\nMonday\, August 24 / 3pm-5pm\nCost:$68+pp\n\nSpecialty Wine & Cheese Tasting and Pairing\n\n Experience a guided wine and cheese pairing led by local experts. Enjoy three award‑winning Wisconsin cheeses with complementary fruits and crackers\, paired with specially curated wines in a beautiful\, woman‑owned wine shop.\n \n Dietary Notes\n This experience is not suitable for guests with vegan\, dairy‑free\, or gluten‑free dietary restrictions.\n\n\n\n\n CATEGORIES:SPOUSE/PARTNER TOUR LOCATION: SEQUENCE:0 UID:3a23a18a3c18885a01667e0836374185 URL:http://owaa2026.sched.com/event/3a23a18a3c18885a01667e0836374185 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T221500Z DTEND:20260824T230000Z SUMMARY:Break DESCRIPTION:\n CATEGORIES:MEAL/BREAK LOCATION: SEQUENCE:0 UID:297110aa75e09370d9cfed496d1f615f URL:http://owaa2026.sched.com/event/297110aa75e09370d9cfed496d1f615f END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260824T230000Z DTEND:20260825T010000Z SUMMARY:EIC & Awards Dinner DESCRIPTION:\n\n\n CATEGORIES:MEAL/BREAK LOCATION:Madison Ballroom SEQUENCE:0 UID:37e16ce69922d1e17d552216eb912c60 URL:http://owaa2026.sched.com/event/37e16ce69922d1e17d552216eb912c60 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260825T013000Z DTEND:20260825T040000Z SUMMARY:Hospitality Event: Final Proof - Sponsored by Alabama Beaches DESCRIPTION:This evening’s finale is sponsored by Alabama Beaches. They’re adding Southern warmth and shoreline spirit to our closing Madison celebration.\n\n\n\n CATEGORIES:SOCIAL LOCATION: SEQUENCE:0 UID:ce1022c1a0cc7ad11bdb73ea53e2aa97 URL:http://owaa2026.sched.com/event/ce1022c1a0cc7ad11bdb73ea53e2aa97 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260825T014500Z DTEND:20260825T020000Z SUMMARY:Virtual Auction Closes at 9PM Eastern Time! DESCRIPTION:Get your final bids in! CATEGORIES:SOCIAL LOCATION: SEQUENCE:0 UID:19e51be68e7a0076409eb4b7e3979cdb URL:http://owaa2026.sched.com/event/19e51be68e7a0076409eb4b7e3979cdb END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260825T140000Z DTEND:20260828T170000Z SUMMARY:All Day Post-Tour: Lake Legacy DESCRIPTION:Provided by: Destination Madison\, Aly Catacutan\, catacutan@destinationmadison.com \;\nhttps://www.visitmadison.com/things-to-do/outdoors-and-recreation/on-the-lakes/ \;Minimum Participants: 6Maximum Participants: 10Start Location: Starts and ends at The Edgewater hotel downtown MadisonMeals & transportation (if needed) will be covered with an optional dinner.Who can attend & cost - \;To confirm your place on this tour\, a $25 reservation fee or a credit card on file is required and will be paid directly to Destination Madison. This fee will be fully refunded—or not processed—once you attend.\nActive\, Senior\, and Life Members (media) - $0Supporting group members (non-media\, partners\, speakers) - $0Spouses/partners - $0Enjoy this combo pontoon and paddle tour as you explore beautiful Lake Mendota. Start the day off with a scenic and informative tour of Lake Mendota\, learning about the lake’s history - from a submerged ancient Ho-Chunk village where canoes dating back thousands of years have been found\, to the modern four-season use of the expansive lake. After the pontoon tour\, you will embark with kayaks\, single or tandem\, and paddle deep into the beautiful Pheasant Branch Conservancy. This natural spring-fed marsh boasts over 1\,800 gallons per minute\, creating vital\, clean water habitats for wildlife and aiding regional stormwater management.  A lakeside lunch will follow the kayak tour. The afternoon may include a visit the University of Wisconsin Arboretum along the shores of Lake Wingra for an overview hike or an ecological work group experience.  \;\n\n(Times subject to change)\n\nDEADLINE TO REGISTER: AUGUST 7 \;\n(If minimum numbers have not been met by the deadline\, the tour may be cancelled. You will be contacted with the option to choose another tour if this happens.) \; CATEGORIES:TOURS LOCATION: SEQUENCE:0 UID:11a7b2f1492daf77e4e49f97858a964e URL:http://owaa2026.sched.com/event/11a7b2f1492daf77e4e49f97858a964e END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260825T140000Z DTEND:20260825T170000Z SUMMARY:All Day Post-Tour: Parallel Play in Paoli - FULL DESCRIPTION:Provided by: Destination Madison\, Aly Catacutan\, catacutan@destinationmadison.com \; \;Minimum Participants: 6Maximum Participants: 6Meals & transportation will be covered with an optional dinner.Who can attend & cost - \;To confirm your place on this tour\, a $25 reservation fee \;or a credit card on file is required and will be paid directly to Destination Madison. This fee will be fully refunded—or not processed—once you attend.Active\, Senior\, and Life Members (media) - $0Supporting group members (non-media\, partners\, speakers) - $0Spouses/partners - $0Kayak on the Sugar River from Verona to Paoli\, just outside Madison\, in the morning\, ending at Seven Acre Dairy Co. A companion tour will also be offered at this time\, with options to use the river-side sauna .The two groups will come together at lunch time for a classic Wisconsin Fish Fry before making their way back to Madison. \;\n(Times subject to change)\n\nDEADLINE TO REGISTER: AUGUST 7 \;\n(If minimum numbers have not been met by the deadline\, the tour may be cancelled. You will be contacted with the option to choose another tour if this happens.) \; CATEGORIES:TOURS LOCATION: SEQUENCE:0 UID:4aed96cd4e0115a1c8336d4abb191bdf URL:http://owaa2026.sched.com/event/4aed96cd4e0115a1c8336d4abb191bdf END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260825T140000Z DTEND:20260828T170000Z SUMMARY:All Day Post-Tour: Walking Through Time DESCRIPTION:Provided by: Destination Madison\, Aly Catacutan\, catacutan@destinationmadison.com \;\nhttps://www.visitmadison.com/listings/ice-age-national-scenic-trail/183258/Minimum Participants:4Maximum Participants: 10\nMeals & transportation will be covered with an optional dinner.Who can attend & cost - \;To confirm your place on this tour\, a $25 reservation fee \;or a credit card on file is required and will be paid directly to Destination Madison. This fee will be fully refunded—or not processed—once you attend. \;Active\, Senior\, and Life Members (media) - $0Supporting group members (non-media\, partners\, speakers) - $0Spouses/partners - $0Embark on an exciting hiking adventure along the Ice Age National Scenic Trail! This tour features a picturesque 3-mile hike on one of the Trail's "showcase" segments\, complemented by a less-than-1-mile bushwhacking experience into a recently acquired 100-acre addition to the Ice Age Trail. Starting at the Ice Age Trail Alliance headquarters\, you'll gain insights into the creation and upkeep of a national scenic trail. Discover how land turns into a trail-hosting property while enjoying stunning natural beauty and a hint of urban exploration. Engage with trail builders and habitat restoration experts\, making this journey a unique behind-the-scenes look at the Trail's essence. Lunch included.  \;\n\n(Times subject to change)\n\nDEADLINE TO REGISTER: AUGUST 7 \;\n(If minimum numbers have not been met by the deadline\, the tour may be cancelled. You will be contacted with the option to choose another tour if this happens.) \; CATEGORIES:TOURS LOCATION: SEQUENCE:0 UID:b08efb2d8963b301016a16f9b4201504 URL:http://owaa2026.sched.com/event/b08efb2d8963b301016a16f9b4201504 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260825T150000Z DTEND:20260828T170000Z SUMMARY:4 DAY/3 NIGHT Post-Tour: A Legacy of Conservation: The Past and Present of Wisconsin’s Wild Spaces DESCRIPTION:A Legacy of Conservation: The Past and Present of Wisconsin’s Wild Spaces\n\nDEADLINE TO REGISTER: \; \;7/22/2026Minimum Participants: 3Maximum Participants: 5Host: Travel WisconsinPrimary Contact: \;Logan Wroge\, \;lwroge@travelwisconsin.com\nWho can attend & Cost: \;Active\, Senior\, and Life Members (media) - $0Supporting group members (non-media\, partners\, speakers) - Not EligibleSpouses/partners -Not Eligible (Exceptions for spouses/partners may be made on a case-by-case scenario. Media are welcome to inquire further.)\nITINERARY \;(subject to change)\n\nWisconsin is nearly half covered in forests\, home to 15\,000 inland lakes and crisscrossed with 84\,000 miles of rivers and streams. The natural spaces of the state aren’t just a playground for outdoor enthusiasts. They’ve inspired pioneering minds in conservation and wilderness preservation like Aldo Leopold\, John Muir and Gaylord Nelson. Join this road trip to trace the legacy and modern practices of conservation in Wisconsin while enjoying the state’s natural spaces yourself. \nNote: The trip outline provides the dates of the FAM and the destinations and experiences anticipated to be included. The exact timing and activities on the FAM itinerary are subject to change. Check back for updates.\n\n\nDay 1 | Tuesday\, Aug. 25\nThe trip will start by departing Madison for the Baraboo region north of the capital city. Defined by rocky outcroppings and rugged bluffs\, the natural beauty of the region has influenced the past and present of global conservation efforts. Anchor activities for this day are anticipated to include:\n• Visiting the Aldo Leopold Shack and Farm for a guided tour of the family retreat of the famed author and conservationist• Learning about modern conservation practices at the International Crane Foundation • Hiking the bluffs of Devil’s Lake State Park — Wisconsin’s most visited state park\n\nDay 2 | Wednesday\, Aug. 26\nThe second day of this trip will explore the lush forests and running waters of the Stevens Point area. Located centrally in Wisconsin\, Stevens Point is a recreational playground for outdoor enthusiasts. The local college\, UW-Stevens Point\, is renowned for its College of Natural Resources\, which prepares future leaders in conservation\, sustainability and resource management. Anchor activities for this day are anticipated to include:\n• Biking the Green Circle Trail — a community-led and -funded trail circling the area for 27 miles• Paddling the Wisconsin River and sloughs of the area• Visiting Central Waters Brewing Co. to learn about one of the most environmentally sustainable breweries in the nation\n\nDay 3 | Thursday\, Aug. 27\nThe third day of this trip will include a visit to the Horicon Marsh — North America’s largest freshwater cattail marsh and a critical stopping ground for the migration of Canada geese and ducks. Birders have documented more than 300 bird species at the marsh. The day will end with returning back to Madison. Anchor activities for this day are anticipated to include:\n• A guided sightseeing tour of Horicon Marsh• Learning about modern efforts to protect and restore the jointly managed Horicon Marsh\n\nDay 4 | Friday\, Aug. 28\nThis trip concludes in Madison. Attendees may book departing flights from the Dane County Regional Airport (MSN) to their next destination for any time on this day. \n\n\n\n\n\n CATEGORIES:TOURS LOCATION: SEQUENCE:0 UID:ab53fbda2c94962b8b85b6d843f96045 URL:http://owaa2026.sched.com/event/ab53fbda2c94962b8b85b6d843f96045 END:VEVENT BEGIN:VEVENT DTSTAMP:20260514T003431Z DTSTART:20260825T150000Z DTEND:20260828T170000Z SUMMARY:4 DAY/3 NIGHT POST-Tour: Angling for Adventure in Wisconsin’s Driftless Region - FULL DESCRIPTION:Angling for Adventure in Wisconsin’s Driftless Region\n\nDEADLINE TO REGISTER: \; \;7/22/2026Minimum Participants: 3Maximum Participants: 5Host: Travel WisconsinPrimary Contact: \;Logan Wroge\, \;lwroge@travelwisconsin.com\nWho can attend & Cost: \;Active\, Senior\, and Life Members (media) - $0Supporting group members (non-media\, partners\, speakers) - Not EligibleSpouses/partners -Not Eligible (Exceptions for spouses/partners may be made on a case-by-case scenario. Media are welcome to inquire further.)\nITINERARY \;(subject to change)\n\nDiscover a dreamy escape in Wisconsin’s Driftless region. Untouched by the glaciers\, this area is defined by rolling hills and valleys\, natural trout streams and winding rivers\, and lush forests and dark skies. The Washington Post named the Driftless region among its top 12 crowd-free\, global destinations to visit in 2026. Join this road trip to discover the untold and under-told stories of outdoor recreation in the Driftless\, from fly fishing some of the country’s best trout streams to paddling placid waterways and hiking fern-covered valleys.\nNote: The trip outline provides the dates of the FAM and the destinations and experiences anticipated to be included. The exact timing and activities on the FAM itinerary are subject to change. Check back for updates.\n\nDay 1 | Tuesday\, Aug. 25\nThe trip begins by departing Madison for the Driftless region of southwest Wisconsin. This geological oddity of the Midwest was missed by the land-shaping powers of the glaciers during the last Ice Age. The absence of sediment deposits known as “glacial drift” gave the region its name — and its unique outdoor recreation opportunities. Anchor activities for this day are anticipated to include:\n• Kayaking the winding bends and sandstone cliffs of the Kickapoo River • Visiting the Kickapoo Valley Reserve\, a nature preserve of forested valleys and bluffs jointly managed between the State of Wisconsin and Ho-Chunk Nation\n\nDay 2 | Wednesday\, Aug. 26\nThe second day of the trip will explore the Viroqua area\, centrally located in the heart of the Driftless. A thriving arts community\, culinary scene and outdoor playground radiates from this city. The world-class trout streams of the Driftless\, covering more than 13\,000 miles\, draw anglers from near and far to Viroqua. Anchor activities for this day are anticipated to include:\n• Guided fly-fishing excursion to the area’s trout streams• Exploring the local flavors and leading culinary culture of the area\n\nDay 3 | Thursday\, Aug. 27\nThe third day of the trip explores the city of La Crosse on the banks of the Mississippi River. The most populous region in southwest Wisconsin\, La Crosse weaves together urban conveniences with exceptional outdoor activities\, from rock climbing and hiking to biking and fishing the Mighty Mississippi. Anchor activities for this day are anticipated to include:\n• Visiting Grandad Bluff\, a Wonder of Wisconsin\, for views from this city-owned park rising 600 feet about the river valley• Opportunities to hike\, fish\, paddle or bike in the broader La Crosse region\n\nDay 4 | Friday\, Aug. 28\nThe final day of the trip will leave La Crosse for Madison at approximately 8 a.m. Attendees should book flights departing from the Dane County Regional Airport (MSN) at 12 p.m. CT or later.\n\n\n\n\n\n CATEGORIES:TOURS LOCATION: SEQUENCE:0 UID:e8cadd550006d623305aa899aee3d09e URL:http://owaa2026.sched.com/event/e8cadd550006d623305aa899aee3d09e END:VEVENT END:VCALENDAR