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Monday, August 24
 

9:00am CDT

Special Guest, Rep. Bruce Westerman (AR-04): America’s Wildlife Habitat Conservation Act
Monday August 24, 2026 9:00am - 9:15am CDT
Special guest, Representative Bruce Westerman (AR‑04) will share remarks on the America’s Wildlife Habitat Conservation Act, highlighting his proposal to expand habitat restoration, strengthen collaborative conservation efforts, and support long‑term stewardship of America’s wildlife resources.
Speakers
avatar for Congressman Bruce Westerman

Congressman Bruce Westerman

Bruce Westerman represents Arkansas’ Fourth Congressional District in the U.S. House of Representatives, where he serves on the Committee on Transportation and Infrastructure and as Chairman of the Committee on Natural Resources.A Hot Springs native, Westerman is an engineer and... Read More →
Monday August 24, 2026 9:00am - 9:15am CDT
Madison Ballroom

9:15am CDT

Announcements & Keynote #5: Hunters and Anglers, Public Lands, and the Future of Conservation - Keynote Sponsor: Rails to Trails Conservancy
Monday August 24, 2026 9:15am - 10:15am CDT
Chris, President & CEO of Trout Unlimited, will speak about the vital role sportsmen and sportswomen play in advancing conservation efforts. He will also emphasize the central importance of public lands—both as essential habitat and as shared spaces that sustain outdoor traditions, recreation, and the broader conservation mission.

Keynote Sponsor: Rails to Trails Conservancy 
Speakers
avatar for Christopher Wood

Christopher Wood

President & CEO, Trout Unlimited
Before coming to Trout Unlimited in September 2001, Chris Wood served as the senior policy and communications advisor to the chief of the U.S. Forest Service where he helped protect 58 million acres of publicly owned land. Chris began his career as a temporary employee with the Forest... Read More →
Sponsors
Monday August 24, 2026 9:15am - 10:15am CDT
Madison Ballroom

12:00pm CDT

Lunch & Announcements - Sponsored by NSSF
Monday August 24, 2026 12:00pm - 1:00pm CDT
We’re glad to share this midday pause with you—full of good food, great company, and even better conversation. This lunch is sponsored by our friends at the National Shooting Sports Foundation (NSSF), whose commitment to industry leadership and responsible practices continues to make a lasting impact.

Announcement of Jade of Chiefs Award!
Sponsors
Monday August 24, 2026 12:00pm - 1:00pm CDT
Madison Ballroom

1:00pm CDT

Keynote #6: Stories with Impact: Strategic Storytelling for a New Travel Era - Sponsored by Travel Wisconsin
Monday August 24, 2026 1:00pm - 1:45pm CDT
Join Rob Holmes, Founder and Chief Strategist of GLP Films, for an engaging presentation demonstrating the power of visual storytelling to address some of the leading trends that are shaping tourism today: Sustainable and Regenerative tourism, Stewardship and Conservation, Inclusion and Accessibility, and the role Indigenous communities play in leading local conservation and cultural heritage initiatives. 

Inspiring, educational and emotional award-winning videos that spark meaningful dialogue, inspire action, and drive real solutions. 

Keynote Sponsor: Travel Wisconsin
Speakers
avatar for Rob Holmes

Rob Holmes

Founder & Chief Strategist, GLP Films
Rob Holmes is the Founder & Chief Strategist of GLP Films -- an award-winning, full-service content marketing agency dedicated to sustainable and regenerative tourism. GLP helps destinations reposition as leaders in this new travel era via award-winning sustainability storytelling... Read More →
Sponsors
Monday August 24, 2026 1:00pm - 1:45pm CDT
Madison Ballroom

6:00pm CDT

Closing Night Dinner & Awards: A Roaring Start to OWAA’s Centennial Year - Sponsored by Visit Virginia's Blue Ridge
Monday August 24, 2026 6:00pm - 8:00pm CDT
Closing Night Dinner: A Roaring Start to OWAA’s Centennial Year 

Step into the spirit of the 1920s as we celebrate the kickoff to OWAA’s 100th year. This elegant, era‑inspired evening honors excellence, achievement, and the remarkable contributions of our community. Guests are invited to dress in their finest Gatsby‑era attire as we toast to a century of storytelling, adventure, and outdoor communication.

Our celebration also pays tribute to our gracious host, Destination Madison, whose hospitality has elevated this week’s experience. The night is proudly sponsored by Visit Virginia’s Blue Ridge, adding a touch of mountain‑region charm to this unforgettable finale.



Monday August 24, 2026 6:00pm - 8:00pm CDT
Madison Ballroom
 
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