Outdoor Writers Association of America (OWAA) 2026 Conference

Join an engaging panel discussion about the Ice Age National Scenic Trail, a breathtaking path that traces the edge of glaciers that shaped Wisconsin over 12,000 years ago. This treasured trail stretches for over a thousand miles and showcases the state’s natural beauty, making it a vital part of Wisconsin’s heritage and outdoor culture.
The panel will delve into the fascinating story of how the trail was created, explore the dedicated efforts behind its management, and discuss innovative strategies for marketing and promoting the trail. Plus, hear firsthand accounts of how people across the region are embracing the trail today—from hiking and biking, to community events and conservation initiatives. Don’t miss this chance to learn, connect, and discover new ways to experience and support the Ice Age Trail!

Few U.S. landscapes are as beloved – and as threatened – as the Boundary Waters Canoe Area Wilderness in Minnesota. This session brings together experts and storytellers for a current look at what’s at stake, ecologically, economically, culturally and recreationally, for America’s most visited wilderness, from proposed sulfide-ore mining to shifting federal policy.

Press trips can be powerful story starters for outdoor writers — and not just those covering travel. From paddling and hiking to conservation, wildlife, foodways, and rural communities, many compelling outdoor stories begin with a destination-hosted experience. But let’s be honest: press trips can also be confusing, awkward, or misaligned when expectations aren’t clear.

This interactive conversation is moderated by Brandy Jo Hastings, freelance outdoor travel writer and former destination marketing executive who has both hosted journalists and been the journalist on assignment. She’ll be joined by fellow freelancer Jessica Baltzersen, Jesse Wiederhold, Managing Director of Visit Keweenaw, and Eric Knopsnyder, Director of Public Relations and Community Outreach for GO Laurel Highlands, who have both hosted OWAA members in their respective destinations. 

Together, they’ll pull back the curtain on how destinations decide whom to invite, how press trips are justified internally, what “success” really looks like on the DMO side, and how writers can pitch individual visits with professionalism and clarity. The panel will also explore how to uncover multiple story angles during a hosted trip, set realistic expectations, maintain editorial integrity, and build long-term relationships that extend far beyond one visit.
Writers will walk away with practical, actionable strategies for making press trips work for their reporting. Destination marketers will gain insight into how to attract the right journalists and foster partnerships that lead to meaningful earned media.